Ketaki Mehta emphasizes the need for inclusive employer branding which should also be for contract employees who are going to add value to the organization. In today’s dynamic corporate world, the relationship between employer and employee is changing. Corporate Companies hire contractual workers for their specialized skills, flexibility and diverse […]
When it comes to brands, standing out is not just an option. It’s a business necessity. Sadly, for the education sector, whether it be formal institutions, online platforms, or edTech innovators, one will often find themselves navigating a sea of sameness. In this monotony, the key to success lies in […]
Untraining B2B is a new initiative under the banner of Unboring B2B. Ketaki Mehta, popularly known as The Northstar Finder, leads Untraining B2B. She is a Personal Branding Consultant and a part of the Top Voices. Untraining B2B offers knowledge modules and learning solutions with a unique approach of Untrain, […]
Ketaki Mehta advocates personal branding for all in B2B companies as an integral aspect of employer branding strategy. Focusing on employer branding is one game changer for B2B companies. This can be done not necessarily by elaborate brand campaigns alone. But a simple and elegant way of focusing on their […]