๐ช๐ผ๐๐น๐ฑ ๐๐ผ๐บ๐ฒ๐๐ต๐ถ๐ป๐ด ๐ฎ๐ ๐บ๐๐ป๐ฑ๐ฎ๐ป๐ฒ ๐ฎ๐ ๐ฎ ๐ป๐ฎ๐ถ๐น ๐ป๐ฒ๐ฒ๐ฑ ๐ฐ๐ฟ๐ฒ๐ฎ๐๐ถ๐๐ฒ ๐ฐ๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป? ๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐ถ๐ ๐ฒ๐๐ฒ๐ป ๐ฏ๐ฒ ‘๐๐ป๐ฏ๐ผ๐ฟ๐ถ๐ป๐ด’?
๐๐ฏ๐๐ผ๐น๐๐๐ฒ๐น๐! ๐ก๐ฎ๐ถ๐น๐ ๐บ๐ฎ๐ ๐๐ฒ๐ฒ๐บ ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐ฟ๐, ๐ฏ๐๐ ๐๐ต๐ฒ๐’๐ฟ๐ฒ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฎ ๐ฐ๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐ฐ๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐ of ‘Nails, Tacks, Staples, Screws and Bolts’. From a report in 2023, the US accounted for 27% of exports from India, followed by Germany at 11%, with an average price of $2300 in 2021. To stand out in this landscape, creativity is key, especially for challenger brands.
๐ง๐ต๐ถ๐ป๐ธ ๐ผ๐ณ ๐ฎ ๐ด๐ผ๐ผ๐ฑ ๐ป๐ฎ๐ถ๐น ๐ฎ๐ ๐๐ป๐๐ถ๐ฒ๐น๐ฑ๐ถ๐ป๐ด, ๐น๐ถ๐ธ๐ฒ ๐๐ต๐ฒ ๐๐ถ๐ป๐ด’๐ ๐๐๐ฎ๐ฟ๐ฑ๐. They both hold their ground. A strong, unbreakable concept to consider, especially for those targeting the UK export market.
Let me also say, there will always be challenges. Context and pressures matter. But these ways of thinking can help B2B brands start breaking new ground. It is about trying and doing things that B2B brands have never tried doing before. It is about embracing creativity and fresh approaches.