Ketaki Mehta emphasizes the need for inclusive employer branding which should also be for contract employees who are going to add value to the organization. In today’s dynamic corporate world, the relationship between employer and employee is changing. Corporate Companies hire contractual workers for their specialized skills, flexibility and diverse […]

Untraining B2B is a new initiative under the banner of Unboring B2B. Ketaki Mehta, popularly known as The Northstar Finder, leads Untraining B2B. She is a Personal Branding Consultant and a part of the Top Voices. Untraining B2B offers knowledge modules and learning solutions with a unique approach of Untrain, […]

While the holiday season is approaching, the Trade Show season has already begun. 🏁 Trade Shows/Trade Fairs/Expos are a good platform for B2B Brands to be present and showcase their products/services/offerings. 🎙️ Having said that, many brands are offering almost the same products/services. To stand out, brands invest in creating […]