Ketaki Mehta emphasizes the need for inclusive employer branding which should also be for contract employees who are going to add value to the organization. In today’s dynamic corporate world, the relationship between employer and employee is changing. Corporate Companies hire contractual workers for their specialized skills, flexibility and diverse […]
Ketaki Mehta advocates personal branding for all in B2B companies as an integral aspect of employer branding strategy. Focusing on employer branding is one game changer for B2B companies. This can be done not necessarily by elaborate brand campaigns alone. But a simple and elegant way of focusing on their […]