Branding undoubtedly plays a crucial role in establishing a company’s identity. But the tangible impact of sales often takes precedence. This is why investing in a sales-enabling service or product is given preference by CXOs over a brand-building service or module. I’d like to articulate it as ‘Sales Force versus […]
𝗪𝗼𝘂𝗹𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝘀 𝗺𝘂𝗻𝗱𝗮𝗻𝗲 𝗮𝘀 𝗮 𝗻𝗮𝗶𝗹 𝗻𝗲𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗯𝗲 ‘𝘂𝗻𝗯𝗼𝗿𝗶𝗻𝗴’? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆! 𝗡𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝘀𝗲𝗲𝗺 𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 of ‘Nails, Tacks, Staples, Screws and Bolts’. From a report in 2023, the US accounted for 27% of exports from India, followed […]