While the holiday season is approaching, the Trade Show season has already begun. ๐
Trade Shows/Trade Fairs/Expos are a good platform for B2B Brands to be present and showcase their products/services/offerings. ๐๏ธ
Having said that, many brands are offering almost the same products/services. To stand out, brands invest in creating beautiful stalls to attract visitors. ๐ช
The major objective here is lead generation. ๐ถ๐ปโโ๏ธ
But there are few brands, which not only focus on beautifying their stalls, but also ensure they give their visitors a beautiful and memorable experience. And that very experience leads to building a strong relation, higher recall and business conversion. ๐๐ก๐ข๐ฌ ๐ก๐๐ฅ๐ฉ๐ฌ ๐๐ซ๐๐๐ค ๐ญ๐ก๐ ๐๐จ๐ง๐จ๐ญ๐จ๐ง๐ฒ. โฌ
This experience starts even before the visitor visits the stall and extends even after the trade show has ended. Different touch points are identified and the communication/experience is crafted accordingly.
For instance, for a B2B Brand to break the monotony and become memorable, it can do the following:
๐๐ซ๐-๐๐ฏ๐๐ง๐ญ
โผ ๐๐๐๐๐๐๐๐ Digital Communication through owned media
โผ ๐๐๐๐๐๐๐๐ Offline communication through sales/marketing teams
๐๐ฏ๐๐ง๐ญ
โผ ๐๐๐๐๐๐๐๐ theme/concept
โผ Strategic display of products/services. Ex: AR/VR experience instead of actual products
โผ Engagement activities not directly related to the offerings
โผ ๐๐๐๐๐๐๐๐ and unexpected takeaways
โผ ๐๐๐๐๐๐๐๐ audio visual communication
๐๐จ๐ฌ๐ญ-๐๐ฏ๐๐ง๐ญ
โผ ๐๐๐๐๐๐๐๐ Digital Communication through owned media
โผ ๐๐๐๐๐๐๐๐ Offline communication through sales/marketing teams
B2B brands need to take bolder steps and find innovative ways to be memorable.
Because, A Brand that is Remembered, is a Brand that is Bought. โ๏ธ