In today’s business landscape, purpose-driven branding has gained significant importance. However, with the fear of greenwashing looming large, brands must tread carefully and ensure authenticity in their sustainability initiatives. Schneider Electric, a global leader in energy management and automation, has taken a bold step in this direction with their “Green […]
In business-to-business (B2B) companies, where seriousness and professionalism often take centre stage, Salesforce has boldly embraced a playful and innovative approach by integrating mascots into their branding strategy. By leveraging the power of mascots, Salesforce has added a touch of whimsy to its brand image and created a memorable and […]
In the realm of heavy machinery and equipment, where business-to-business (B2B) brands often cater to industry professionals, Caterpillar (CAT) stands out by embracing a “catch ’em young” motto. By recognizing the value of engaging with young minds, CAT has implemented an innovative approach that not only helps build brand awareness […]