B2B relationships aren’t as simple as a one-on-one. “Know Your Customer” is no longer sufficient. “Know Your Customer’s Customer” (KYCC) is a step up, and a must for B2B brands. KYC: A Solid Foundation At its core, KYC lays the foundation for meaningful connections between businesses and its customers. Knowing […]
While the holiday season is approaching, the Trade Show season has already begun. 🏁 Trade Shows/Trade Fairs/Expos are a good platform for B2B Brands to be present and showcase their products/services/offerings. 🎙️ Having said that, many brands are offering almost the same products/services. To stand out, brands invest in creating […]
Branding undoubtedly plays a crucial role in establishing a company’s identity. But the tangible impact of sales often takes precedence. This is why investing in a sales-enabling service or product is given preference by CXOs over a brand-building service or module. I’d like to articulate it as ‘Sales Force versus […]
𝗪𝗼𝘂𝗹𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗮𝘀 𝗺𝘂𝗻𝗱𝗮𝗻𝗲 𝗮𝘀 𝗮 𝗻𝗮𝗶𝗹 𝗻𝗲𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝗶𝘁 𝗲𝘃𝗲𝗻 𝗯𝗲 ‘𝘂𝗻𝗯𝗼𝗿𝗶𝗻𝗴’? 𝗔𝗯𝘀𝗼𝗹𝘂𝘁𝗲𝗹𝘆! 𝗡𝗮𝗶𝗹𝘀 𝗺𝗮𝘆 𝘀𝗲𝗲𝗺 𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆, 𝗯𝘂𝘁 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗮𝗿𝘁 𝗼𝗳 𝗮 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 of ‘Nails, Tacks, Staples, Screws and Bolts’. From a report in 2023, the US accounted for 27% of exports from India, followed […]
In today’s business landscape, purpose-driven branding has gained significant importance. However, with the fear of greenwashing looming large, brands must tread carefully and ensure authenticity in their sustainability initiatives. Schneider Electric, a global leader in energy management and automation, has taken a bold step in this direction with their “Green […]
In business-to-business (B2B) companies, where seriousness and professionalism often take centre stage, Salesforce has boldly embraced a playful and innovative approach by integrating mascots into their branding strategy. By leveraging the power of mascots, Salesforce has added a touch of whimsy to its brand image and created a memorable and […]
In the realm of heavy machinery and equipment, where business-to-business (B2B) brands often cater to industry professionals, Caterpillar (CAT) stands out by embracing a “catch ’em young” motto. By recognizing the value of engaging with young minds, CAT has implemented an innovative approach that not only helps build brand awareness […]
In the world of aerospace, where conventional naming conventions ruled the skies, one brand took a leap of imagination and redefined the industry’s perception. Boeing’s decision to name its revolutionary aircraft the Boeing 787 Dreamliner broke free from the norm and sparked a remarkable response from the public and airlines […]
In the world of technology brands, where shades of blue dominate the landscape, one brand has dared to stand out in vibrant pink – Tata Consultancy Services (TCS). As India’s most valuable brand, TCS has defied expectations and shattered stereotypes, creating an unforgettable impact that challenges the notion of what […]